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Privacy Policy & AI Data Governance

Last updated: January 25, 2026

Introduction

Sales System AI ("we," "us," or "our") operates the website https://salessystemai.eu (the "Service"). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We are committed to protecting your privacy in compliance with GDPR 2026, the EU AI Act, and Google Consent Mode v2 requirements.

1. Data Collection & AI Transparency

At salessystemai.eu, we use AI-driven analytics to improve user experience. We disclose that user interactions may be processed by third-party AI agents for the purpose of personalizing tool recommendations and improving our calculators and CRM products.

AI Processing Disclosure (EU AI Act 2026 Compliant)

  • • Our ROI calculators use algorithmic processing to generate recommendations
  • • CRM Matchmaker quiz results are generated through rule-based logic, not machine learning
  • • No personal data is used for AI model training without explicit consent
  • • All AI-assisted features are clearly labeled throughout the service

2. Information We Collect

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This may include, but is not limited to:

  • Email address
  • Name
  • Company name
  • Phone number

Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.

3. Google AdSense & Consent Mode v2

We use Google AdSense to serve advertisements. Google uses cookies to serve ads based on your prior visits to our website or other websites. In compliance with Google Consent Mode v2 (mandatory from March 2024), we implement the following:

Consent Mode v2 Implementation

  • ad_storage: Controls storage for advertising purposes (cookies for ads)
  • ad_user_data: Controls whether user data can be sent to Google for advertising
  • ad_personalization: Controls personalized advertising features
  • analytics_storage: Controls storage for analytics purposes

You may opt-out of personalized advertising by visiting Google Ads Settings. Without consent, we operate in "cookieless" mode where no personal identifiers are stored.

4. GDPR 2026 & EU AI Act Compliance

For users in the European Economic Area (EEA) and United Kingdom, we strictly adhere to GDPR 2026 requirements and the EU AI Act. No personal data is captured or shared with advertisers unless explicit consent is provided via our Consent Management Platform (CMP).

Legal Bases for Processing

  • Consent: You have given clear consent for processing for specific purposes
  • Legitimate Interest: Processing necessary for our legitimate business interests
  • Contract: Processing necessary for a contract with you
  • Legal Obligation: Processing necessary to comply with the law

Your Rights Under GDPR 2026

  • • Right to Access: Request copies of your personal data
  • • Right to Rectification: Request correction of inaccurate data
  • • Right to Erasure: Request deletion of your personal data
  • • Right to Restrict Processing: Request limitation of processing
  • • Right to Data Portability: Request transfer of your data
  • • Right to Object: Object to processing of your personal data
  • • Rights Related to Automated Decision-Making: Not be subject to decisions based solely on automated processing

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and hold certain information.

Google Analytics 4

We use Google Analytics 4 to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at: https://policies.google.com/privacy

Meta Pixel (Facebook/Instagram)

We use Meta Pixel for advertising measurement and to understand the effectiveness of our marketing campaigns. Meta's privacy policy is available at: https://www.facebook.com/privacy/policy

Essential Cookies

Some cookies are essential for the functioning of our Service. These include session cookies for authentication and security cookies. These cannot be disabled.

6. How We Use Your Data

Sales System AI uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features (calculators, CRM Matchmaker)
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and general information (only with consent)

7. Data Retention

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. Analytics data is retained for 14 months in compliance with GDPR guidelines.

8. International Data Transfer

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of the EEA. When we transfer data outside the EEA, we ensure appropriate safeguards are in place:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • EU-US Data Privacy Framework for US transfers
  • Adequacy decisions by the European Commission

9. Security of Data

The security of your data is important to us. We implement appropriate technical and organizational measures including encryption at rest and in transit (TLS 1.3), regular security audits, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Service does not address anyone under the age of 16 ("Children") in compliance with GDPR requirements. We do not knowingly collect personally identifiable information from anyone under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy.

For material changes, we will provide prominent notice on our Service or send you an email notification. You are advised to review this Privacy Policy periodically for any changes.

12. Data Controller

The data controller responsible for your personal data is:

Sales System AI

Netherlands

Email: [email protected]

13. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about our data practices, please contact us:

We aim to respond to all data protection requests within 30 days as required by GDPR.