The Leakage Logic Diagnostic
Calculate exactly how much revenue you are losing to manual DMs and forgotten follow-ups. Stop guessing, start measuring.
Your Business Metrics
% of leads that never receive proper follow-up
What This Audit Reveals
Your Efficiency Score
A 0-100 rating of how much friction exists in your sales process
Annual Revenue Leakage
The hard number you are losing to chaos and missed follow-ups
Time Wasted on Manual Admin
Hours per month your team spends on tasks a CRM should handle
Your Diagnosis
A specific label for your problem type + the exact fix
Most businesses underestimate their leakage by 40%.
This audit will give you the real number.
What is Sales ROI and Why Does It Matter?
Sales ROI (Return on Investment) measures the efficiency of your sales operations by comparing the revenue generated against the total costs of your sales activities. Unlike simple revenue tracking, ROI analysis reveals whether your sales processes are truly profitable or silently draining resources through hidden inefficiencies.
For growing businesses, understanding sales ROI is critical because it exposes the difference between perceived success and actual profitability. A sales team might hit their quota every month, but if they are spending 40% of their time on administrative tasks that could be automated, the true cost of each deal is far higher than the commission check suggests.
This calculator focuses on two primary ROI drains that affect most sales organizations: administrative overhead (time spent on non-selling activities) and lead leakage (prospects who fall through the cracks due to poor tracking or follow-up). Together, these factors can cost a typical 5-person sales team EUR 150,000 or more annually in lost productivity and missed deals.
How This ROI Calculator Works
The Formula Behind the Numbers
Admin Cost = Team Size x Hours x Rate x 4 weeks x 12 monthsLead Leakage = Leakage% x Deal Size x Team x 12 monthsSavings = Total Loss x 70% (automation recovery rate)What Each Input Measures
- Team Size: Number of sales professionals actively working deals
- Deal Size: Your average contract value or sale amount
- Admin Hours: Weekly hours spent on data entry, reporting, scheduling
- Hourly Rate: True cost of employee time including benefits
- Lead Leakage: Percentage of leads lost to poor follow-up
Industry Benchmarks: How Do You Compare?
| Metric | Poor | Average | Excellent |
|---|---|---|---|
| Admin Hours/Week | 15+ hours | 8-12 hours | Under 5 hours |
| Lead Leakage Rate | 25%+ | 10-20% | Under 5% |
| Follow-up Response Time | 24+ hours | 4-8 hours | Under 1 hour |
| CRM Data Accuracy | Under 60% | 70-85% | 95%+ |
Source: Sales performance data aggregated from B2B sales organizations (2024-2026). Your actual results may vary based on industry, deal complexity, and sales cycle length.
5 Hidden ROI Killers in Your Sales Process
1. Manual Data Entry
Sales reps spend an average of 5.5 hours per week manually entering data into CRM systems. That is nearly 300 hours annually per rep that could be spent selling.
2. Forgotten Follow-ups
80% of sales require 5+ follow-ups, but 44% of salespeople give up after just one. Each missed follow-up is potential revenue walking out the door.
3. Lead Response Delays
Leads contacted within 5 minutes are 9x more likely to convert. Most teams average 47 hours - by which point the lead has moved on to competitors.
4. Untracked Conversations
Deals discussed via WhatsApp, phone, or in-person meetings often never make it into the CRM, creating blind spots that lead to duplicate outreach or missed opportunities.
5. Report Generation
Sales managers spend 4+ hours weekly compiling reports from disparate sources. Automated dashboards eliminate this entirely while providing real-time insights.
6. Tool Switching
The average sales rep uses 6-10 different tools daily. Each context switch costs 25 minutes of focus time, adding up to hours of lost productivity.
Frequently Asked Questions
What is a good sales ROI percentage?
A healthy sales ROI typically ranges from 5:1 to 10:1, meaning every euro invested in sales activities generates EUR 5-10 in revenue. However, this varies significantly by industry - SaaS companies often see 3:1 ratios due to high customer acquisition costs, while established B2B services may achieve 15:1 or higher with referral-based pipelines.
Why does the calculator use 70% as the automation recovery rate?
The 70% figure is based on industry studies showing that sales automation tools typically recover 60-80% of lost productivity and revenue leakage. We use 70% as a conservative middle estimate. Some organizations see higher recovery rates (up to 90%) when combining automation with process improvements.
How do I estimate my lead leakage percentage?
Review your CRM data for the past 6 months. Count leads that entered your pipeline but received no follow-up within 48 hours, went cold without a documented reason, or were marked lost without meaningful engagement. Divide by total leads to get your leakage rate. If you do not have this data, use 15-20% as a starting benchmark - most businesses underestimate this figure.
Should I include benefits in the hourly rate calculation?
Yes. True employee cost includes salary, benefits, taxes, equipment, and overhead. A quick estimate: multiply base salary by 1.3-1.5 to get fully-loaded cost. For a EUR 50,000 base salary, the true hourly cost is approximately EUR 32-38/hour, not the nominal EUR 25/hour from dividing salary by 2,000 working hours.
How often should I recalculate our sales ROI?
Quarterly reviews are ideal for most businesses. This gives enough time to see trends while catching problems before they become entrenched. If you are implementing new tools or processes, calculate ROI monthly for the first 90 days to validate the investment is delivering expected returns.